Clarity over noise
Premium design stays quiet. We remove everything that competes for attention so the one thing that matters is impossible to miss.
About Finerra
A studio built for quiet, expensive design
Finerra is a Rotterdam design studio, founded in 2019, that helps ambitious teams turn strategy into websites and SaaS products which feel premium without raising their voice.
Our story
Strategy first, decoration last
We started Finerra after years inside agencies that shipped beautiful work nobody could measure. The fix was simple to say and hard to do: begin with the business case, design the decisions a visitor has to make, and only then make it look effortless.
Today we are a small senior team working with startups across fintech, AI and analytics. Every engagement is led — not delegated — and every interface is built as a system, so the work keeps paying off long after launch.
120+
Digital products shipped
38%
Average conversion lift
6
Years designing for startups
94%
Client retention rate
Principles
Three rules we design by
They keep the work honest: clear before clever, systems before screens, and outcomes before opinions.
Systems over screens
We design components and rules, not one-off pages — so the product stays consistent and your team can extend it without us.
Outcomes over opinions
Every decision is tied to a goal — a conversion, a faster flow, a clearer story — and we measure it instead of arguing about it.
The team
Senior, hands-on, small by design
You work directly with the people doing the work — no account layer, no handoff to juniors.
Lena Vermeer
Founder & Strategy Director
Sets the direction for every engagement — positioning, conversion architecture and the business case behind the design.
Mathis Koole
Design Lead
Owns the visual system — type, grid and motion — turning strategy into interfaces that feel calm and expensive.
Sanne de Vries
SaaS Product Designer
Designs the hard parts — dashboards, onboarding and complex flows — as reusable systems built to scale.